Video ads for Biogard

What we made

A set of short video ads for Facebook and Instagram. Each one is ready in two formats: 9:16 for Stories and Reels, and 4:5 for the feed. The text in the videos is in Bulgarian, and each ad has its own music and sound. Four of them are below.

How they were made

The ads were made without filming. Each one is built from code, a 3D scene or a drawing, and the sound is composed for it.

1. 01

   A talk with the owner

   Before the first script we ask how the company works: how many visits a job takes, what gets used, what is never promised and where they work. The ads say only what Biogard does.

2. 02

   Ideas and key frames

   Each ad gets a name, an idea and its own visual style. First we render the one or two frames that sell it. Nothing else is built until the owner approves them.

3. 03

   Production

   Mouse Game is a pixel game drawn in code. Pipe is a cross-section drawing of an apartment block, Cat is an ink drawing, and Retro TV is a 1990s living room built in Blender. Each ad gets its own music and sound effects.

4. 04

   Review and delivery

   Every clip goes through a separate review and one round of fixes. We deliver in 9:16 and 4:5, with balanced loudness and an ending that joins the start, so the clip loops without a jump.